Art Direction
Content Development
Branding
Production

Creative direction, content development, design and production of Bake Fest — a biannual branded recipe booklet with a diverse range of national clients. The booklets had become dated and needed a refresh.

Gave the booklets a fresh new look, sourcing new photographers and talent. I negotiated better rates and made changes to production, which reduced costs and increased quality. Collaborated on all new sales and marketing material for more effective client pitches.